The idea so nice we used it twice.
#2:The Mensus.
Men weren’t talking about mental health, and with three out of four Kiwi suicides being blokes, we needed to get them to open up. We created the Movember Mensus, the very first census designed to gauge how Kiwi men are truly feeling. A nationwide results campaign including press and social brought men’s feelings to the surface and gave some helpful hints for managing their mental health.
#1:The Beer Census.
Years before the Mensus we ran the Beer Census, an Effie Award winning integrated campaign that also acted as a research and data project.