BRANDS USUALLY SPONSOR GRANDSTANDS,
NOT GRASSY BANKS.
Most international cricket stadiums have fans cooped up in stadium seating for 8 hours a day.
But New Zealand cricket stadiums are different, with grass banks for their General Admission sections, where spectators are free to roam and perch wherever they like.
We worked with NZ Cricket, Ticketek, and the broadcaster, to rename “General Admission” to “The Free Range Area”.
