Pizza Hut & The Yumpire
Customers saw Pizza Hut as old and boring, plus when they ran their ads competitors sales went up. Enter The Yumpire and her crazily coded world.
The Yumpire
Every market in the world has their own Pizza Hut Ambassador. We were the only one to cast a female.
The World.
We created a highly distinctive and crazily coded world for our magnetic brand ambassador which delivered a powerful, ownable platform to present Pizza Hut’s new products & retail campaigns.